As brands push to connect digital journeys with physical retail, the moment customers leave the store—after the point of sale—is an overlooked yet powerful moment in a brick and mortar experience. This roundtable will explore how retailers, RMNs, and their partners are redefining “store as media,” with a focus on the checkout and point-of-exit experience. We’ll discuss how to bring the digital funnel in-store without disrupting the shopper, using tools like QR codes and mobile rewards to create seamless, opted-in engagement. Participants will compare approaches to in-store audiences (endemic and non-endemic), examine what actually feels valuable vs. “just more ads,” and share what is and isn’t working when activating at the POS. You’ll leave with practical ideas for using in-store inventory to deepen relationships, drive incremental revenue, and solve real shopper and client problems, not just showcase capabilities.